PPC Metrics Archives - PPC Agency Guide

Beginner’s Guide to PPC Keyword Match Types

Keyword match types allow you to zero in on the right people, so your PPC campaigns are more effective. Learn the basics and get examples of how they work here.

Running effective ads during the holidays will help you end the year strong and set you up for the new year. Explore proven holiday PPC campaign tips here.

Compare PPC cost, performance, reach, and more across search and display ads in our detailed Google Ads vs. Microsoft Advertising guide.

Can you manage your own digital ads, or do you really need a PPC agency? Learn what PPC management entails, and explore both scenarios’ pros and cons here.