Most visitors won’t convert the first time, and customers don’t always come back on their own. Remarketing and retargeting campaigns keep your brand in front of the people most likely to take action, helping you improve conversions, reduce wasted spend, and drive more revenue from the traffic you’ve already earned.
Get the Right Support for Your Goals
Remarketing and retargeting both help you stay connected with people who already know your brand, but they do it in different ways. Platform language can be inconsistent, but an experienced agency will know how to match the right tactic to your goals, whether you’re focused on repeat business, lead recovery, or both.
Use PPC Remarketing Services to Reconnect with Past Customers
If your goal is to build long-term value, remarketing helps you stay in front of people who’ve already bought from you or subscribed to your list. Campaigns can be tailored to promote repeat purchases, renewals, upgrades, or even re-engagement after churn.
List-based targeting options, like Google Customer Match or Meta Custom Audiences, let you reach these customers across platforms with personalized, high-relevance ads.
Use PPC Retargeting Services to Bring Back High-Intent Visitors
Retargeting is designed to convert traffic that didn’t follow through. These campaigns focus on people who visited your site, clicked an ad, or showed other signs of interest but didn’t take action.
With retargeting, you can bring those leads back into your funnel through visual reminders, limited-time offers, and tailored messaging based on the pages or products they viewed.
Be Where Your Customers Are with Effective Remarketing and Retargeting Campaigns
Once your strategy is in place, the next step is choosing the right platforms. From display networks to social media feeds, each channel offers unique ways to re-engage your audiences. A strong agency will help you focus your budget where it matters most, based on who you want to reach and how they’ve interacted with your brand.
Run Google Remarketing Ads Across Search, Display, and YouTube
Google makes it easy to stay visible to your warmest audiences, whether they’re watching videos, browsing the web, or searching again. With options like Customer Match, display remarketing, and YouTube audience targeting, you can reconnect with leads and customers across the full Google Ads ecosystem.
The Google Display Network alone reaches more than 90 percent of internet users worldwide, the platform reports. This gives you broad visibility without wasting budget on cold traffic.
Use Microsoft Remarketing to Re-Engage High-Intent Audiences
Microsoft Ads gives you access to a high-intent audience across Bing, Outlook, and partner sites. With remarketing lists and Customer Match, you can target users who’ve already interacted with your brand and guide them back with tailored messaging.
Advertisers using Microsoft remarketing strategies have seen conversion rates increase by up to 179 percent, according to the platform. This makes it a powerful complement to your broader pay-per-click (PPC) mix.
Retarget Customers on Facebook with Custom Audience Ads
Facebook’s Custom Audiences let you reconnect with people who’ve visited your site, engaged with your content, or shared their contact info. You can serve personalized ads that highlight previously viewed products, promote time-sensitive offers, or bring past customers back to buy again.
With billions of active users and detailed audience targeting, Facebook remains a key channel for high-performance retargeting.
Re-Engage Shoppers with Instagram Retargeting Campaigns
Instagram retargeting helps you stay visible to people who’ve already interacted with your brand through your website, landing pages, or Meta content. Built for high engagement, Instagram campaigns use eye-catching visuals and timely messaging to guide warm audiences back into your funnel.
It’s a strong fit for businesses focused on visibility, trust, and consistent re-engagement across the customer journey.
Stay Top-of-Mind with LinkedIn Retargeting Ads
Retargeting on LinkedIn gives you direct access to decision-makers and professional audiences who’ve already shown interest. The platform lets you serve tailored ads based on website visits, lead form interactions, or video views, helping you stay visible during longer sales cycles and complex buying decisions.
It’s one of the most effective options for B2B remarketing, especially when your audience needs multiple touchpoints before converting.
Reach Past Visitors Using X Retargeting Tools
Retargeting on X helps you reconnect with people who’ve previously visited your website or engaged with your posts. Through Tailored Audiences, the platform supports pixel and list-based targeting, giving advertisers flexible ways to re-engage warm leads across timelines and devices.
X remains a viable option for brands with an active presence or audiences that respond well to short-form messaging, especially when layered into a broader multichannel strategy.
Bring Shoppers Back with Amazon Remarketing Ads
Amazon’s remarketing tools make it easy to reconnect with people who viewed your product pages but didn’t convert. Sponsored Display campaigns can target these audiences both on and off Amazon, helping you stay top-of-mind as they continue to browse.
For sellers in competitive categories, Amazon remarketing offers a way to recover lost traffic and boost visibility without starting from scratch.
Start Your Retargeting and Remarketing Campaigns Off Right
Remarketing and retargeting work best when they’re part of a clear, goal-driven strategy. The right agency will help you define who to target, which platforms to prioritize, and how to structure your campaigns for maximum impact.
We simplify the process by matching you with a vetted PPC agency that understands how to align tactics with results and set your campaigns up for long-term success. To kickstart the process, request a complimentary consultation.
PPC Remarketing and Retargeting FAQs
How do remarketing ads work?
Remarketing ads typically use customer data, like email lists or previous purchase activity, to reach people who’ve already engaged with your brand. These ads appear across platforms like Google, Facebook, and LinkedIn, allowing businesses to promote follow-up offers, upgrades, or time-based campaigns to known audiences.
How do retargeting ads work?
Retargeting ads are usually triggered by user behavior, such as visiting your website or viewing a product page. A tracking pixel collects this data, and ads are shown to these visitors as they browse other sites or platforms, reminding them to return and complete an action.
What types of businesses benefit most from retargeting?
Retargeting works well for businesses with longer sales cycles, high-consideration products, or abandoned funnels. It’s especially effective for B2B services, SaaS, e-commerce, and lead-gen campaigns, anywhere repeat exposure increases the chance of conversion.
Can I run remarketing ads without an email list?
Yes. While email lists make remarketing easier, many platforms let you build remarketing audiences based on website behavior, app activity, or engagement history. That means you can still reach past visitors or customers, even without their contact information.
How long should I run a remarketing campaign?
Remarketing campaigns should run continuously with audience refresh cycles built in. Many businesses use windows of 30, 60, or 90 days, depending on sales cycle length. Ongoing testing ensures ads remain relevant and don’t fatigue your audience over time.
What’s a good click-through rate for retargeting ads?
A strong click-through rate (CTR) for retargeting ads typically ranges from 0.7 percent to 1.5 percent, depending on the platform and audience. Because these users already know your brand, CTRs are usually higher than standard cold traffic campaigns.
How can remarketing support customer retention?
Remarketing helps keep your brand visible after the initial sale. You can promote reorders, upgrades, seasonal offers, or loyalty programs to past customers, turning one-time buyers into repeat clients and extending customer lifetime value.
Do I need a pixel to run retargeting ads?
Most retargeting campaigns require a pixel or tracking tag to collect visitor data and trigger ads. Platforms like Google, Facebook, and LinkedIn all provide tracking code that must be installed on your site to build retargeting audiences.
What platforms offer remarketing or retargeting ads?
Popular options include Google, Microsoft, Facebook, Instagram, LinkedIn, X, and Amazon. Each supports different audience types and formats, so the right platform depends on your campaign goals and where your audience is most active.
How much do remarketing ads cost?
Remarketing ads typically cost less per click than standard PPC ads because they target a more qualified audience. Actual costs vary by platform, industry, and competition, but many advertisers see stronger ROI due to higher conversion rates.
Can I use both remarketing and retargeting at the same time?
Yes. Many businesses use both to cover different parts of the funnel, retargeting for recent visitors, and remarketing for past customers or leads. A combined strategy helps increase conversions and maximize the value of your traffic.
