Pay-per-click (PPC) advertising can help you reach people at every stage of the buyer’s journey, whether you want to boost brand awareness, increase leads, or make more sales. Work with a top UK PPC agency and put your results on autopilot.
Connect with the Best PPC Agencies in the UK
Each PPC agency brings something different to the table. We’re happy to match you with a qualified PPC agency in the UK that has experience getting results for businesses like yours. Just request a complimentary consultation, and we’ll take care of the rest.
How to Choose the Best UK PPC Agency for Your Needs
We’ll use the information you provide to match you with the best UK PPC agency for your needs, but if you’re interviewing agencies on your own, make sure they check off all the boxes.
- PPC Experience: Some agencies are marketing generalists. Although they offer PPC. they don’t specialise in it. Ensure the agency you select has a proven track record.
- Industry Expertise: Buyer behaviour, the customer journey, regulations, and more differ from one industry to the next. Work with someone who already understands what you need to eliminate the learning curve.
- Audience Knowledge: Even PPC experts who understand an industry may not have experience with your target audience. That can make a huge difference when choosing platforms, ad types, creating ad copy, and more. Ensure you choose someone who knows your audience at the start.
- Reputation: How the agency treats others is likely how they’ll treat you. Do a quick check of reviews to confirm others are having a good experience.
- Ongoing Assistance: Your PPC campaigns will require ongoing optimisation. Ensure they’ll remain available, and intend to keep working on your campaigns to boost ROI over time.
Get a Free Consultation
PPC Agency Guide can help you select the right agency in the UK to achieve your objectives and boost revenue and ROI. Take the first step toward generating more website traffic and leads by requesting a free consultation.
Frequently Asked Questions
What questions should I ask my PPC agency?
As you connect with PPC agencies, you’ll get a better feel for how they operate by their answers to the following questions.
- What day-to-day tasks will be completed?
PPC requires ongoing optimisation, so if they don’t plan on monitoring and adjusting your campaigns at least once every week or two, you will not get optimal results. - How often will we be in contact?
Each agency has unique policies. Anticipate a minimum of three to six months to start while things ramp up. - What reporting will I get?
Your agency should be proud to share results with you. At a minimum, expect reports that indicate clicks, sales or leads, and costs. - What SLAs do you have with customers?
A service level agreement (SLA) can offer assurance that your agency will work tirelessly to obtain results.
How do I choose a PPC agency?
In addition to those mentioned earlier, characteristics that make a great PPC agency include:
- Valuing data, analytics, and results.
- Strategic partnerships and first-party data sources.
- Knowledge of local search.
- Strong mobile optimization capabilities.
What KPIs can I use to gauge the success of my PPC agency?
A few key performance indicators (KPIs) in PPC include:
- Clicks
- Cost per click (CPC)
- Cost per lead (CPL)
- Conversion rate
- Click-through rate
- Impression share
Your agency should provide you with these metrics at least monthly. It’s okay if they start off a little low, but you should see improvement every month until you reach industry benchmarks.
What is a PPC model?
Pay-per-click (PPC) advertising is a digital advertising technique in which a company pays an ad publisher for each user’s click on their advertisements. While the term “PPC” is frequently used to refer to search engine advertising platforms such as Google Ads, the business model is employed by a wide range of advertisers and publishers.
What are PPC channels?
Pay-per-click, or PPC, is an advertising approach that allows marketers to only pay for their ads when viewers click on them. Google Ads is one of the most popular PPC advertising platforms/channels.
Which PPC platforms should I use?
Around 94 percent of online searches in the UK are processed through Google, per Statcounter. It’s a strong platform to begin with. However, that still means millions of searches occur through other search engines, and they’re often more cost-effective, so many brands pair Google with Microsoft Ads. You may also want to work with Amazon, Facebook, LinkedIn, X (Twitter), Instagram, and others depending on your strategy. Your PPC agency can help you select the best PPC platforms for your needs.
Will PPC work for my startup?
If you operate one of the 800,000 new businesses that start in the UK each year, per government reports, PPC can accelerate your growth. It’s popular in key industries such as healthcare, retail, hospitality, finance, business services, and more.
