Check back often to find the latest insights from leading PPC experts. Get tips to boost your campaign, advice on how to maximize your ROI, and learn about agencies and ad platforms helping companies all over the world grow their businesses effectively.
PPC may be the secret to improving digital marketing results. Learn how to boost conversions and ROI across all your initiatives with PPC here.
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Your PPC Ad Quality Score is vital to the success of your campaigns. Learn how it’s calculated and get actionable tips to improve your score here.
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Trying to build your PPC calendar? Our mega list of holidays and tips for each will help maximize clicks on your PPC campaigns year-round.
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Want to manage all your paid ads in one place, work more efficiently, or boost your results? Get a quick overview of the best PPC tools here.
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From building brand awareness to generating more leads, learn how to create a practical PPC goal leveraging the SMART goals method here. Examples included!
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Shorten your learning curve and improve your results. Get an overview of some of the most common PPC mistakes beginners make and how to fix them here.
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What’s a good CPC, CTR, CVR, or CPL? Are your paid ads performing as they should? Get industry specific PPC benchmarks and tips to improve your results here.
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Turn traffic into conversions by optimizing your landing page experience. Get to know the seven key components that make a PPC landing page effective here.
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Running effective ads during the holidays will help you end the year strong and set you up for the new year. Explore proven holiday PPC campaign tips here.
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Aligning PPC with all your digital marketing initiatives improves your customer journey, overall marketing results, and ROI. Here’s how to get started.
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