Check back often to find the latest insights from leading PPC experts. Get tips to boost your campaign, advice on how to maximize your ROI, and learn about agencies and ad platforms helping companies all over the world grow their businesses effectively.
Want to manage all your paid ads in one place, work more efficiently, or boost your results? Get a quick overview of the best PPC tools here.
From building brand awareness to generating more leads, learn how to create a practical PPC goal leveraging the SMART goals method here. Examples included!
Shorten your learning curve and improve your results. Get an overview of some of the most common PPC mistakes beginners make and how to fix them here.
What’s a good CPC, CTR, CVR, or CPL? Are your paid ads performing as they should? Get industry specific PPC benchmarks and tips to improve your results here.
Turn traffic into conversions by optimizing your landing page experience. Get to know the seven key components that make a PPC landing page effective here.
Running effective ads during the holidays will help you end the year strong and set you up for the new year. Explore proven holiday PPC campaign tips here.
Aligning PPC with all your digital marketing initiatives improves your customer journey, overall marketing results, and ROI. Here’s how to get started.
Compare PPC cost, performance, reach, and more across search and display ads in our detailed Google Ads vs. Microsoft Advertising guide.
Creating PPC ad personas can help you increase leads or sales and boost revenue. Learn the basics, templating, and how to gather data in this guide.
Is AI killing your SEO strategy or diminishing your customer experience? Learn how PPC will keep you on top and boost your marketing results here.
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