Check back often to find the latest insights from leading PPC experts. Get tips to boost your campaign, advice on how to maximize your ROI, and learn about agencies and ad platforms helping companies all over the world grow their businesses effectively.
Low PPC bids can undermine your campaign success. Learn how to tell if you’re underbidding and what to do if you are here.
Keyword match types allow you to zero in on the right people, so your PPC campaigns are more effective. Learn the basics and get examples of how they work here.
Prime your campaigns for success before you start PPC. From establishing goals to allocating resources, explore what you need to do first here.
It’s not you. PPC really isn’t a one-person job. Explore common PPC challenges, why teamwork is required, and ways to get help if you need it here.
Have a low CTR, or are you not getting clicks on your Google ads? Explore the most common causes and learn how to fix them in this detailed troubleshooting guide.
A/B testing is crucial to PPC success. Learn the basics of Google Ads A/B testing, including the benefits, how it works, and what to test here.
B2B PPC and B2C PPC are different on many levels. Learn how to adjust your approach based on your audience to boost your results here.
From factors that impact PPC cost to formulas for calculating ad spend based on goals, learn precisely how much to spend on PPC in this detailed guide.
Remarketing and retargeting can double conversions and decrease CPA by 60 percent. Learn how they boost PPC results and get actionable tips here.
PPC may be the secret to improving digital marketing results. Learn how to boost conversions and ROI across all your initiatives with PPC here.
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