Category: PPC Trends

Dive into the latest trends shaping the world of pay-per-click advertising. This category is dedicated to providing insights into emerging strategies, innovative techniques, and industry shifts that can enhance your PPC campaigns. From understanding evolving consumer behaviors to leveraging new technologies, our articles will help you stay informed and competitive. Whether you’re looking to optimize your current campaigns or explore new opportunities, our PPC Trends section is your essential resource for keeping your advertising strategies relevant and effective.

8 Reasons Why Your Google Ads Are Not Getting Clicks

Have a low CTR, or are you not getting clicks on your Google ads? Explore the most common causes and learn how to fix them in this detailed troubleshooting guide.

Google Ads A/B Testing: What to Test and Why

A/B testing is crucial to PPC success. Learn the basics of Google Ads A/B testing, including the benefits, how it works, and what to test here.

5 Ways B2B PPC Is Different Than B2C PPC

B2B PPC and B2C PPC are different on many levels. Learn how to adjust your approach based on your audience to boost your results here.

From factors that impact PPC cost to formulas for calculating ad spend based on goals, learn precisely how much to spend on PPC in this detailed guide.

How to Boost PPC Results with Remarketing and Retargeting

Remarketing and retargeting can double conversions and decrease CPA by 60 percent. Learn how they boost PPC results and get actionable tips here.

How to Improve Digital Marketing Through PPC

PPC may be the secret to improving digital marketing results. Learn how to boost conversions and ROI across all your initiatives with PPC here.

Why Your PPC Ad Quality Score Matters & How to Improve It

Your PPC Ad Quality Score is vital to the success of your campaigns. Learn how it’s calculated and get actionable tips to improve your score here.

Holidays to Build Your PPC Campaigns Around

Trying to build your PPC calendar? Our mega list of holidays and tips for each will help maximize clicks on your PPC campaigns year-round.

From building brand awareness to generating more leads, learn how to create a practical PPC goal leveraging the SMART goals method here. Examples included!