Category: PPC Tips and Best Practices

Welcome to our PPC Tips and Best Practices hub, where we share expert insights and actionable strategies to help you make the most of your pay-per-click campaigns. From protecting your ads against click fraud to optimizing for seasonal events like Black Friday, our resources cover everything you need to maximize your ROI. Explore our articles to stay updated on the latest PPC trends, compare PPC with other marketing channels, and discover how to create a multichannel strategy that drives results.

How to Use PPC Data to Inform Business Decisions

Every click your customers make tells a story. Pay-per-click (PPC) data insights hold the key to these stories. From understanding…

Imagine your brand being the first thing potential customers see when they search online, consistently appearing in front of the…

How to Strengthen Your Campaigns with PPC Geotargeting

Imagine three distinct scenarios. First, there’s Sarah, the owner of an equipment company in Dallas. She wants to attract local…

How to Craft an Irresistible PPC Call to Action

From beginner fundamentals to advanced techniques, learn the secrets behind irresistible PPC CTAs in this detailed guide.

How to Measure and Improve PPC ROI Like a Pro

From beginner steps like setting up Google Analytics and calculating your ROI to advanced techniques to improve it, learn how the pros maximize PPC ROI here.

Seasonal PPC Campaigns: Tips for Maximizing ROI All Year

Timing is everything when it comes to PPC seasonality. Learn how to adjust your seasonal PPC campaigns and thrive year-round with this guide.

Children walking to school with backpacks.

Enhance your back-to-school PPC campaigns with insights on market trends, ad copy, platform tactics, and more covered in this detailed guide.

Marketing Attribution 101: A Beginner’s Guide

Find out what’s really driving your customer actions with marketing attribution. Explore the basics, benefits, and setup in this introductory guide.

10 Types of PPC Ad Power Words to Boost Clicks & Conversions

Discover the secret sauce behind irresistible ads and learn how to harness PPC ad power words for maximum impact. Get full power word lists and examples here.

5 PPC Optimization Tricks for Professional Services Brands

Go beyond the basics of PPC optimization for professional services companies. Explore often-overlooked tips and advanced tricks to amplify your strategy here.