Category: PPC Tips and Best Practices

Welcome to our PPC Tips and Best Practices hub, where we share expert insights and actionable strategies to help you make the most of your pay-per-click campaigns. From protecting your ads against click fraud to optimizing for seasonal events like Black Friday, our resources cover everything you need to maximize your ROI. Explore our articles to stay updated on the latest PPC trends, compare PPC with other marketing channels, and discover how to create a multichannel strategy that drives results.

5 Signs Your PPC Bids Are Too Low and How to Fix It

Low PPC bids can undermine your campaign success. Learn how to tell if you’re underbidding and what to do if you are here.

Beginner’s Guide to PPC Keyword Match Types

Keyword match types allow you to zero in on the right people, so your PPC campaigns are more effective. Learn the basics and get examples of how they work here.

6 Steps You Need to Take Before You Start PPC

Prime your campaigns for success before you start PPC. From establishing goals to allocating resources, explore what you need to do first here.

PPC Challenges: Why PPC Isn’t a One-Person Job

It’s not you. PPC really isn’t a one-person job. Explore common PPC challenges, why teamwork is required, and ways to get help if you need it here.

8 Reasons Why Your Google Ads Are Not Getting Clicks

Have a low CTR, or are you not getting clicks on your Google ads? Explore the most common causes and learn how to fix them in this detailed troubleshooting guide.

Google Ads A/B Testing: What to Test and Why

A/B testing is crucial to PPC success. Learn the basics of Google Ads A/B testing, including the benefits, how it works, and what to test here.

5 Ways B2B PPC Is Different Than B2C PPC

B2B PPC and B2C PPC are different on many levels. Learn how to adjust your approach based on your audience to boost your results here.

From factors that impact PPC cost to formulas for calculating ad spend based on goals, learn precisely how much to spend on PPC in this detailed guide.