Category: PPC Tips and Best Practices

Welcome to our PPC Tips and Best Practices hub, where we share expert insights and actionable strategies to help you make the most of your pay-per-click campaigns. From protecting your ads against click fraud to optimizing for seasonal events like Black Friday, our resources cover everything you need to maximize your ROI. Explore our articles to stay updated on the latest PPC trends, compare PPC with other marketing channels, and discover how to create a multichannel strategy that drives results.

Beginner’s Guide to Video Advertising in PPC

Ready to explore video advertising in PPC? Learn how it works and get the basics on formats and platforms, plus get video PPC tips to kick your campaign off right.

From targeting your audience to crafting irresistible ads, learn how to run Valentine’s Day PPC campaigns as effective as Cupid’s arrow in this detailed guide.

Sports Event PPC Strategies: 12 Tricks to Help You Score Big

From the field to the screen, the right sports event PPC strategies can help you reach a highly engaged audience. Use these tips to master targeting and more.

How to Refresh Your New Year PPC Strategy for Max ROI

Kickstart the new year with fresh PPC strategies focusing on evaluation, innovative tactics, and agile optimization.

Why Your Google Ads Stopped Performing & How to Fix It

Learn why your Google Ads suddenly stopped performing and how to fix it. Get your campaign back on track.

5 Signs Your PPC Bids Are Too Low and How to Fix It

Low PPC bids can undermine your campaign success. Learn how to tell if you’re underbidding and what to do if you are here.

Beginner’s Guide to PPC Keyword Match Types

Keyword match types allow you to zero in on the right people, so your PPC campaigns are more effective. Learn the basics and get examples of how they work here.

6 Steps You Need to Take Before You Start PPC

Prime your campaigns for success before you start PPC. From establishing goals to allocating resources, explore what you need to do first here.

PPC Challenges: Why PPC Isn’t a One-Person Job

It’s not you. PPC really isn’t a one-person job. Explore common PPC challenges, why teamwork is required, and ways to get help if you need it here.

8 Reasons Why Your Google Ads Are Not Getting Clicks

Have a low CTR, or are you not getting clicks on your Google ads? Explore the most common causes and learn how to fix them in this detailed troubleshooting guide.