Category: Display Ads

Uncover the potential of display advertising to capture attention and drive engagement across multiple channels. This section provides insights into effective display ad strategies, from transportation PPC techniques to competitor analysis, and compares display advertising with other PPC options to help you make informed decisions. Whether you’re looking to maximize ROI, streamline your PPC audits, or avoid common pitfalls, our resources guide you toward building impactful campaigns that elevate your brand presence online.

6 Rookie PPC Mistakes That Are Easy to Fix

Shorten your learning curve and improve your results. Get an overview of some of the most common PPC mistakes beginners make and how to fix them here.

PPC Benchmarks: How to Know When You’re Hitting the Mark

What’s a good CPC, CTR, CVR, or CPL? Are your paid ads performing as they should? Get industry specific PPC benchmarks and tips to improve your results here.

Turn traffic into conversions by optimizing your landing page experience. Get to know the seven key components that make a PPC landing page effective here.

Aligning PPC with Digital Marketing Strategy – Man Thinking with Marketing Icons in Background

Aligning PPC with all your digital marketing initiatives improves your customer journey, overall marketing results, and ROI. Here’s how to get started.

Compare PPC cost, performance, reach, and more across search and display ads in our detailed Google Ads vs. Microsoft Advertising guide.

Creating PPC ad personas can help you increase leads or sales and boost revenue. Learn the basics, templating, and how to gather data in this guide.

How to Maximize PPC Marketing Budget and Get More Leads

Trying to boost your visibility and gain more leads? Here’s how to maximize your PPC marketing budget.

Businessman reading Beginner's Guide to PPC Advertising

Minimize your PPC learning curve. Explore the benefits and challenges of paid ads, plus learn how a pay-per-click advertising service can help, here.

business owner choosing between an SEO and PPC agency

Not sure if you should start with an SEO or PPC agency? Learn how PPC and SEO work, plus get the pros, cons, and when each works best in this detailed guide.