Beginner’s Guide to PPC Keyword Match Types
Keyword match types allow you to zero in on the right people, so your PPC campaigns are more effective. Learn the basics and get examples of how they work here.
Category: PPC Platforms Discover strategies tailored for various PPC platforms to maximize your advertising impact. From combating click fraud to mastering seasonal campaigns and understanding multichannel strategies, this section equips you with insights to enhance performance on platforms like Google Ads, Facebook, and more.
6 Steps You Need to Take Before You Start PPC
Prime your campaigns for success before you start PPC. From establishing goals to allocating resources, explore what you need to do first here.
PPC Challenges: Why PPC isn’t a One-Person Job
It’s not you. PPC really isn’t a one-person job. Explore common PPC challenges, why teamwork is required, and ways to get help if you need it here.
8 Reasons Why Your Google Ads Are Not Getting Clicks
Have a low CTR, or are you not getting clicks on your Google ads? Explore the most common causes and learn how to fix them in this detailed troubleshooting guide.
Google Ads A/B Testing: What to Test and Why
A/B testing is crucial to PPC success. Learn the basics of Google Ads A/B testing, including the benefits, how it works, and what to test here.
5 Ways B2B PPC is Different Than B2C PPC
B2B PPC and B2C PPC are different on many levels. Learn how to adjust your approach based on your audience to boost your results here.
How Much Should I Spend on PPC?
From factors that impact PPC cost to formulas for calculating ad spend based on goals, learn precisely how much to spend on PPC in this detailed guide.
How to Boost PPC Results with Remarketing and Retargeting
Remarketing and retargeting can double conversions and decrease CPA by 60 percent. Learn how they boost PPC results and get actionable tips here.
How to Improve Digital Marketing Through PPC
PPC may be the secret to improving digital marketing results. Learn how to boost conversions and ROI across all your initiatives with PPC here.
Why Your PPC Ad Quality Score Matters & How to Improve It
Your PPC Ad Quality Score is vital to the success of your campaigns. Learn how it’s calculated and get actionable tips to improve your score here.
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PPC Insights, News, and Updates
- What to Look for When Evaluating PPC ProposalsLearn how to evaluate PPC proposals, spot red flags, compare pricing, and choose an agency that delivers real value for your business.
- How to Measure the Long-Term Value of PPC CampaignsMaximize the long-term value of PPC with strategies that drive brand growth, lower costs, and boost customer retention. Learn how to track and optimize results.
- 10 Genius Ways to Harness PPC Intent Signals for GrowthBoost PPC performance by leveraging intent signals! Learn how to segment audiences, optimize bids, and maximize ROAS with intent-driven strategies.
- Terminating PPC Agreements: How to Exit without PenaltiesExiting a PPC contract can be tricky. Learn how to review your agreement, gather data, and navigate the process to leave without penalties.
- Understanding PPC Invoicing: What’s Included in Agency FeesGet a clear breakdown of PPC agency fees and understand the invoicing structure to ensure transparency and value from your advertising investment.
Stay Tuned to PPC Insights and Updates
Get valuable updates straight to your inbox. Unsubscribe at any time.
Discover strategies tailored for various PPC platforms to maximize your advertising impact. From combating click fraud to mastering seasonal campaigns and understanding multichannel strategies, this section equips you with insights to enhance performance on platforms like Google Ads, Facebook, and more.
6 Steps You Need to Take Before You Start PPC
Prime your campaigns for success before you start PPC. From establishing goals to allocating resources, explore what you need to do first here.
PPC Challenges: Why PPC isn’t a One-Person Job
It’s not you. PPC really isn’t a one-person job. Explore common PPC challenges, why teamwork is required, and ways to get help if you need it here.
8 Reasons Why Your Google Ads Are Not Getting Clicks
Have a low CTR, or are you not getting clicks on your Google ads? Explore the most common causes and learn how to fix them in this detailed troubleshooting guide.
Google Ads A/B Testing: What to Test and Why
A/B testing is crucial to PPC success. Learn the basics of Google Ads A/B testing, including the benefits, how it works, and what to test here.
5 Ways B2B PPC is Different Than B2C PPC
B2B PPC and B2C PPC are different on many levels. Learn how to adjust your approach based on your audience to boost your results here.
How Much Should I Spend on PPC?
From factors that impact PPC cost to formulas for calculating ad spend based on goals, learn precisely how much to spend on PPC in this detailed guide.
How to Boost PPC Results with Remarketing and Retargeting
Remarketing and retargeting can double conversions and decrease CPA by 60 percent. Learn how they boost PPC results and get actionable tips here.
How to Improve Digital Marketing Through PPC
PPC may be the secret to improving digital marketing results. Learn how to boost conversions and ROI across all your initiatives with PPC here.
Why Your PPC Ad Quality Score Matters & How to Improve It
Your PPC Ad Quality Score is vital to the success of your campaigns. Learn how it’s calculated and get actionable tips to improve your score here.
-
Get a FREE Consultation
Industries We Serve
PPC Insights, News, and Updates
- What to Look for When Evaluating PPC ProposalsLearn how to evaluate PPC proposals, spot red flags, compare pricing, and choose an agency that delivers real value for your business.
- How to Measure the Long-Term Value of PPC CampaignsMaximize the long-term value of PPC with strategies that drive brand growth, lower costs, and boost customer retention. Learn how to track and optimize results.
- 10 Genius Ways to Harness PPC Intent Signals for GrowthBoost PPC performance by leveraging intent signals! Learn how to segment audiences, optimize bids, and maximize ROAS with intent-driven strategies.
- Terminating PPC Agreements: How to Exit without PenaltiesExiting a PPC contract can be tricky. Learn how to review your agreement, gather data, and navigate the process to leave without penalties.
- Understanding PPC Invoicing: What’s Included in Agency FeesGet a clear breakdown of PPC agency fees and understand the invoicing structure to ensure transparency and value from your advertising investment.
Stay Tuned to PPC Insights and Updates
Get valuable updates straight to your inbox. Unsubscribe at any time.
