Category: Google Ads

Unlock the full potential of your advertising campaigns with Google Ads. Explore expert strategies and insights designed to enhance your visibility on the world’s leading search engine. From effective campaign management to optimizing ad spend, discover how to leverage Google Ads to drive traffic and increase conversions for your business.

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PPC Benchmarks: How to Know When You’re Hitting the Mark

What’s a good CPC, CTR, CVR, or CPL? Are your paid ads performing as they should? Get industry specific PPC benchmarks and tips to improve your results here.

Turn traffic into conversions by optimizing your landing page experience. Get to know the seven key components that make a PPC landing page effective here.

Running effective ads during the holidays will help you end the year strong and set you up for the new year. Explore proven holiday PPC campaign tips here.

Aligning PPC with Digital Marketing Strategy – Man Thinking with Marketing Icons in Background

Aligning PPC with all your digital marketing initiatives improves your customer journey, overall marketing results, and ROI. Here’s how to get started.

Compare PPC cost, performance, reach, and more across search and display ads in our detailed Google Ads vs. Microsoft Advertising guide.

Creating PPC ad personas can help you increase leads or sales and boost revenue. Learn the basics, templating, and how to gather data in this guide.

How PPC Helps You Compete in an AI Environment

Is AI killing your SEO strategy or diminishing your customer experience? Learn how PPC will keep you on top and boost your marketing results here.

How to Maximize PPC Marketing Budget and Get More Leads

Trying to boost your visibility and gain more leads? Here’s how to maximize your PPC marketing budget.

Businessman reading Beginner's Guide to PPC Advertising

Minimize your PPC learning curve. Explore the benefits and challenges of paid ads, plus learn how a pay-per-click advertising service can help, here.

Can you manage your own digital ads, or do you really need a PPC agency? Learn what PPC management entails, and explore both scenarios’ pros and cons here.