Keyword match types allow you to zero in on the right people, so your PPC campaigns are more effective. Learn the basics and get examples of how they work here.
Have a low CTR, or are you not getting clicks on your Google ads? Explore the most common causes and learn how to fix them in this detailed troubleshooting guide.
From factors that impact PPC cost to formulas for calculating ad spend based on goals, learn precisely how much to spend on PPC in this detailed guide.