Category: PPC Management

Master the art of PPC management with our comprehensive guides and insights. Learn strategies to enhance your campaign performance, mitigate risks, and achieve better ROI. This category covers everything from understanding PPC fraud to effective campaign analysis, helping you navigate the complexities of digital advertising. Whether you’re a beginner or a seasoned pro, find the resources you need to manage your PPC campaigns effectively and drive your business forward.

5 Ways B2B PPC is Different Than B2C PPC

B2B PPC and B2C PPC are different on many levels. Learn how to adjust your approach based on your audience to boost your results here.

From factors that impact PPC cost to formulas for calculating ad spend based on goals, learn precisely how much to spend on PPC in this detailed guide.

How to Boost PPC Results with Remarketing and Retargeting

Remarketing and retargeting can double conversions and decrease CPA by 60 percent. Learn how they boost PPC results and get actionable tips here.

How to Improve Digital Marketing Through PPC

PPC may be the secret to improving digital marketing results. Learn how to boost conversions and ROI across all your initiatives with PPC here.

Why Your PPC Ad Quality Score Matters & How to Improve It

Your PPC Ad Quality Score is vital to the success of your campaigns. Learn how it’s calculated and get actionable tips to improve your score here.

Holidays to Build Your PPC Campaigns Around

Trying to build your PPC calendar? Our mega list of holidays and tips for each will help maximize clicks on your PPC campaigns year-round.

Best PPC Management Tools to Boost Your Advertising results

Want to manage all your paid ads in one place, work more efficiently, or boost your results? Get a quick overview of the best PPC tools here.

From building brand awareness to generating more leads, learn how to create a practical PPC goal leveraging the SMART goals method here. Examples included!

Rookie PPC Mistakes That Are Easy to Fix

Shorten your learning curve and improve your results. Get an overview of some of the most common PPC mistakes beginners make and how to fix them here.

PPC Benchmarks: How to Know When You’re Hitting the Mark

What’s a good CPC, CTR, CVR, or CPL? Are your paid ads performing as they should? Get industry specific PPC benchmarks and tips to improve your results here.