Retail and Manufacturing Archives

Understanding PPC Invoicing: What’s Included in Agency Fees

Get a clear breakdown of PPC agency fees and understand the invoicing structure to ensure transparency and value from your advertising investment.

Learn how to determine the optimal duration for your PPC campaign with tips on objectives, performance metrics, budgeting, and continuous improvement.

Designing High-Impact Display Ads: Best Practices and Tips

Explore best practices, design tips, and strategies for creating high-impact display ads that captivate audiences, boost engagement, and drive results.

Cyber Monday Campaign Strategies for Small Businesses

Get tailored tips and insights to make an impact and boost your results with our guide to Cyber Monday PPC strategies for small businesses.

Seasonal PPC Campaigns: Tips for Maximizing ROI All Year

Timing is everything when it comes to PPC seasonality. Learn how to adjust your seasonal PPC campaigns and thrive year-round with this guide.

PPC Benchmarks: How to Know When You’re Hitting the Mark

What’s a good CPC, CTR, CVR, or CPL? Are your paid ads performing as they should? Get industry specific PPC benchmarks and tips to improve your results here.